As I sit here writing this blog today there have been three main thoughts dominating my mind, well at least as it pertains to the world of music. How do you get people to care about and excited to see a band/artist that they’ve never heard before? Is it possible to make a cover song/album that not only lives up to the source material, but also just maybe, perhaps, surpasses it? What would it take for me to completely go after this music thing? These are the questions that have been weighing on my mind. For today I’m going to focus on the first question. Don’t worry though. There’ll be more to come on the other questions.
How do you get people to care about and excited to see a band/artist that they’ve never heard before?
Anything that I do, I always do it with a huge vision and appetite for success behind it, as we all should for any endeavor we take part in. Unfortunately, it doesn’t always happen like that from the get go, and you have to build your way up to it, step by step. Lately, I’ve been working together with a friend on a project called Nine51. Our goal with this is to both build it up as venue for artists/bands and to promote the artists/bands that perform at the venue. It wasn’t long into the process that the quandary above began to make itself known. Currently, we’re three events in at this venue. The first event went great, we felt like we had some good momentum behind us, and then the second event happened. The second event didn’t go nearly as well as the first, but thankfully we were able to bounce back with the third event. Through it all, that question continued to linger throughout my mind, and then it hit me. There’s a company out there right now that has attacked this question head on, on a much larger scale, and they have handled it “marvelously” (pun very much intended).
If you didn’t catch where I was going with this the company I’m talking about is Marvel. Marketing wise Marvel is killing it with their entire, Marvel Cinematic Universe (MCU), http://www.terakeet.com/market-like-a-superhero-what-content-marketers-can-learn-from-marvel-comics/, but there’s no better example of that currently than their upcoming flick, Guardians of the Galaxy. This was/is a little known property by most, and, with the characters involved, seemed like a huge risk/gamble for Marvel. Marvel has shown, with this property, that with consistent quality, working with talented people, displaying a consistent message, and developing the brand as a whole that you can get people exited and achieve great success.